Iowa Mortgage Association - Prime Times
May 14, 2009


In this issue:
President's Message
IMA Iowa Certified Mortgage Professional Designation
Chip Into Fun - 6th Annual IMA Golf Event
IMA Sponsorship and Advertising Opportunities
Reverse Mortgage Seminars
Board Finalizes Regulation Z/MDIA Rules
Higher-Priced Mortgage Loans: Are You Making Them? Are You Sure?
HVCC: Fannie Mae Issues New Compliance Resources
Warnings of Increased Foreclosure Rescue Scams
USDA Rural Development on Pace to Help Record Number of Families Purchase Homes in 2009
Creating Your Database
IMA Prime Times Member Spotlight: John Cook

President's Message

President's Message: May 2009


Christy Allison


The Quad City Chapter of the Iowa Mortgage Association will be holding our annual IMA Charity Golf Outing on June 17, 2009 at Palmer Hills Golf Course in Bettendorf, Iowa.

The 2008 event was a sellout and a HUGE success thanks to our supportive members. Some pictures from the event are posted here so you can see the fun we all had!

Click here to view more photos from last year's event.

I wish everyone could have seen the appreciation on the faces of last years' recipients at the check presentations. Actually, the Committee had a unique experience seeing firsthand what the monies were used for in that we had access to all three charities and their work. I attended those presentations and I can tell you many members of the organizing committee were very moved and quite impressed.

Last year's event netted $9,000 and each charity was presented with a check for $3,000. Click here to view our list of Sponsors and Donors that helped make the event a complete success.

Everyone had so much fun with the event last year we are doing it again! And we hope to raise even more money for two very worthwhile causes. Something "new" this year will be a 'Sponsor Appreciation Social' the night before the event from 5:00 p.m. to 7:30 p.m. at the Palm Hills Grill. This will include beverages and appetizers and the chance to network with our Sponsors.

The 2009 Charity Recipient's will be Rebuilding Together (formerly Hearts & Hammer's) and the Boys and Girls Clubs of the Mississippi Valley. Rebuilding Director, Rod Jennings, stated that his organization worked on 58 homes in the Quad-Cities last year. The Boys and Girls Clubs have six separate clubs in the Quad-Cities. Director Carol Murphy and the staff work with 300-400 kids each and every day. Both of these Charities are very deserving and wonderful organizations.

If you would like to be a Sponsor or Donor for this event, opportunities are still available. Feel free to contact the committee chairs Tom Doty and Dana Goodmiller from Valley Bank. Tom can be reached at (563) 940-6003 and Dana can be reached at (563) 370-4303. If you would like to golf in this event, you can click here to view the sign-up form. But hurry! The event is so popular space is limited.

I look forward to seeing many of you at this event again this year.

Christy Allison, ICMP
2008-09 IMA President
christyallison@inlanta.com

IMA Iowa Certified Mortgage Professional Designation

IMA Iowa Certified Mortgage Professional Designation

Ready to achieve a new level of professional growth and recognition? The Iowa Certified Mortgage Professional Designation (ICMP) program is designed to elevate professional standards, enhance individual performance, and designate association professionals who demonstrate the knowledge essential to the mortgage industry.

Getting the ICMP isn't simply a one time thing, but an ongoing commitment to professional growth. Professionals holding the designation pledge to continually advance their knowledge and achieve higher levels of excellence in the industry. The Iowa Mortgage Association encourages you to learn more about becoming an ICMP.

We invite you to learn more about becoming an Iowa Certified Mortgage Professional and take this crucial step that tells others they are working with a recognized expert in the mortgage industry. For more information about the ICMP designation process or to download an application see the IMA website or call IMA's Darcy Burnett at 800-800-2343 with questions.

Current ICMP Designees

The Iowa Mortgage Association would like to congratulation the mortgage professionals who have obtained the IMA's Iowa Certified Mortgage Professional Designation. These individuals have attained the highest levels of industry expertise.

  • Christy Allison, Inlanta Mortgage, Inc., Moline
  • Linda Bessey, Community Savings Bank, Manchester
  • Teresa Carley-Brown, Riverbend Home Mortgage, Bettendorf
  • John Cook, Valley Bank, Davenport
  • Todd Darland, US Bank, West Des Moines
  • John Doellinger, Sioux City
  • Dana Goodmiller, Valley Bank, Davenport
  • Kathy Klahn, Clinton National Bank, Clinton
  • Nyla Krulik, Valley Bank, Bettendorf
  • Brian Lampe, Bank of America Home Loans, Clive
  • Lesa Lewis, State Savings Bank, West Des Moines
  • Amber Lampe, Valley Bank, Clive
  • Deb Sullivan, Valley Bank, Davenport
  • Tammy Walton, Iowa State Bank, Des Moines



Chip Into Fun - 6th Annual IMA Golf Event

Chip Into Fun - 6th Annual IMA Golf Event

Join IMA for the 6th Annual Golf & Networking Event on June 18th, at the Legacy Golf Club in Norwalk. Golfers, join your fellow mortgage professionals for a great day of fun on the course. Whatever your level of golfing skill, this event is for you! The format is a four-person best shot with a shotgun start starting at 10 a.m. Lunch will be served during the event. Following golf, join us for a reception at the Legacy Golf Course. There is no charge to attend, even if you do not golf. The reception should be underway around 4:00 p.m. Registration fee is $85 for IMA members and $125 for nonmembers. A registration form is available at www.iowama.org.

IMA Sponsorship and Advertising Opportunities

IMA Sponsorship and Advertising Opportunities

Are you looking for visibility for your company? The IMA has several upcoming events and publications that offer great opportunities for companies that want to reach out to mortgage professionals in the state of Iowa.

IMA 2009-2010 Membership Directory Advertising

Iowa Mortgage Association is now offering the opportunity to advertise in the IMA Membership Directory. The IMA’s Membership Directory is a widely-used resource that includes a listing of all Iowa Mortgage Association members, contact names and more. New this year - the directory will be on the IMA website available for all mortgage professionals to print. IMA’s membership is over 5,000 mortgage professionals strong so this is your opportunity to have your message heard. The directory will be available in September 2009 for download on the IMA website.

IMA 6th Annual Golf & Networking Event Sponsorship Opportunities

The IMA 6th Annual Golf & Networking Event is June 18 at the Legacy Golf Club in Norwalk. There are numerous sponsorships available, including hole sponsorships, beverage carts, lunch and a hole-in-one contest. The event draws over 100 golfers and promises a great day of fun, networking and golf. Golf registration is available at the IMA website at http://www.iowama.org/calendar.cfm.

Contact Darcy Burnett for details about both opportunities.

Reverse Mortgage Seminars

Reverse Mortgage Seminars

If you are looking for more information on Reverse Mortgages this is a great opportunity. Join the Iowa Mortgage Association for two seminars on one day (June 16) that will provide details on transacting this extremely specialized and fast-growing mortgage product.

Basic Reverse Mortgages:
June 16
9:00 a.m. - Noon

The morning session is designed to get basic knowledge and skills about the HECM product. It will provide a well- rounded overview of the opportunity to work with seniors.

Advanced Reverse Mortgages:
June 16
1:00 - 4:00p.m.

The afternoon session is designed for originators for a more detailed look at sales, marketing and origination activities. It will provide those who are looking to enter the Reverse Mortgage market and those who are already in the market additional skills and knowledge about the product and working with seniors.

ICMP Hours - Each seminar qualifies for 4 ICMP credit hours.

State of Iowa CEC - Each seminar qualifies for 3 credit hours.

Registration:
One Session Member $65
One Session Nonmembers $95
Both Sessions Members $120
Both Session Nonmembers $180

You can register for one or both of these events! See the IMA website for registration details.

Board Finalizes Regulation Z/MDIA Rules

Board Finalizes Regulation Z/MDIA Rules

On Friday, May 8, the Federal Reserve Board made public regulations that finalize a proposed rule issued on July 30, 2008. These new final regulations implement recent legislative changes that the Congress enacted under the Housing and Economic Recovery Act of 2008, which included amendments to TILA, known as the Mortgage Disclosure Improvement Act of 2008 (MDIA). On October 3, 2008, Congress further amended MDIA in connection with its enactment of the Emergency Economic Stabilization Act of 2008 (Stabilization Act). The Board has now revised Regulation Z to implement these new provisions of the MDIA, as amended.

In summary, the final rule requires creditors to make good faith estimates of the required mortgage disclosures, and deliver or place them in the mail, no later than three business days after receiving a consumer’s application for a dwelling-secured closed-end loan. Consummation may occur on or after the seventh business day after the delivery or mailing of these disclosures. If the annual percentage rate provided in the good faith estimates changes beyond a specified tolerance for accuracy, creditors must provide consumers with corrected disclosures, which must be received on or before the third business day before consummation of the transaction. (The final rule allows consumers to expedite consummation to meet a bona fide personal financial emergency.)

The MDIA also added additional disclosure requirements for variable-rate transactions. Those changes are not addressed in this rulemaking. According to the Board, those provisions will not become effective until January 30, 2011, “or any earlier compliance date ultimately established by the Board.” The Board anticipates issuing proposed amendments to Regulation Z to implement those provisions of the MDIA later during 2009.

The amendments outlined in this release will become effective on July 30, 2009. The revisions will apply to all loans where the application is received on or after July 30, 2009.

To access the final rule, please go to http://www.federalreserve.gov/newsevents/press/bcreg/20090508a.htm.

Higher-Priced Mortgage Loans: Are You Making Them? Are You Sure?

Higher-Priced Mortgage Loans: Are You Making Them? Are You Sure?
By Ronette Schlatter, CRCM

The revisions to Regulation Z, effective October 1, 2009, to implement a new category of mortgage loan—the “Higher Priced Mortgage Loan” (HPML)—and its added consumer protections have caused quite a stir in the mortgage lending industry. This new category of loans should not be confused with the existing HOEPA loans, often referred to as “Section 32” loans. HPMLs have lower rate triggers than HOEPA loans and, therefore, are likely to encompass more loans. In addition, purchase money transactions may meet the definition of an HPML; whereas, the HOEPA rules specifically exempt purchase money transactions. But like HOEPA, the final rules for HPMLs do exclude home equity lines of credit, construction loans and reverse mortgages.

Identifying HPMLs
Properly identifying HPMLs will be critical for mortgage lenders. An HPML is defined as “consumer credit transactions secured by a consumer’s principal dwelling with an annual percentage rate (APR) that exceeds the average prime offer rate for a comparable transaction as of the date the interest rate is set by:

  • 1.5 or more percentage points for loans secured by a first lien on a dwelling, or
  • 3.5 or more percentage points for loans secured by a subordinate lien on a dwelling.”

The index, the Average Prime Offer Rate (APOR), is a new index developed by the Federal Reserve Board (the Board). Initially, the Board will base the rate on the Freddie Mac Primary Mortgage Market Survey which is updated on a weekly basis. While the APOR is based on the Freddie Mac rates, they are not one and the same. The Board has developed a very complicated formula from which it will expand Freddie Mac’s four rates posted weekly to a total of 14 mortgage products (six variable rates and eight non-variable rates). The Board will publish the APORs on a weekly basis on the Federal Financial Institutions Examination Council’s (FFIEC) web site.

In order to determine whether a loan is an HPML, the lender must compare the final APR (the APR on the closing documents) to the APOR as of the date that the interest rate is set the final time before closing (also known as the rate lock date). In the event a lender sets the interest rate initially and then resets it at a different level (for example, a rate is set when the loan is approved by loan committee but rates subsequently go down and the lender lowers the borrower’s rate to match a competitor’s rate), the lender must use the date the final interest rate was set.

Lenders must use the most recently available APOR as of the rate-lock date. As stated earlier, the Board will update the APORs weekly, thus, lenders will need to revise their trigger calculations on a weekly basis as well. The Board has indicated it will update the APOR tables each Friday to be effective the following Monday.

Click here to read the complete article on the IMA website.

Author Ronette Schlatter, CRCM is Senior Compliance Coordinator for the Iowa Bankers Association (IBA). This article was originally featured in the May 2009 issue of the IBA's Disclosure Magazine.

HVCC: Fannie Mae Issues New Compliance Resources

HVCC: Fannie Mae Issues New Compliance Resources

The Home Valuation Code of Conduct, a product of a settlement agreement between FHFA and the New York Attorney General’s Office, will become effective for single family mortgage loans originated on or after May 1, 2009. In an effort to assist lenders with their compliance efforts, Fannie Mae has issued several updated Code-related materials. These items include an updated set of FAQs, a new guidance letter to supplement Fannie’s requirements under their Selling Guides, and a recorded Web seminar on the Home Valuation Code of Conduct. These and other resources can be found at: https://www.efanniemae.com/sf/guides/ssg/relatedsellinginfo/appcode/.

Warnings of Increased Foreclosure Rescue Scams

Warnings of Increased Foreclosure Rescue Scams

The Office of Thrift Supervision (OTS) issued a consumer alert that advises distressed homeowners on how to avoid becoming victims of foreclosure rescue scams. The alert notes that such cases of fraud are increasing as the nation’s foreclosure rate rises. The scams target homeowners with substantial equity in their homes and often prey on the elderly, or people with low-incomes or blemished credit.

Perpetrators of the fraud typically promise to help homeowners who are in financial straits but instead charge exorbitant fees for services with little or no value, strip equity out of victims’ homes, or take ownership of the homes outright.

Three types of schemes are common:

  • PHANTOM HELP – The purported rescuer charges high fees for no work or for services that the homeowner could have easily handled or obtained free from legitimate organizations.
  • BAILOUT – A homeowner surrenders the title to the home after receiving a false promise that he or she can remain as a renter and buy back the home later. The scam artist obtains possession of the home and most or all of its equity.
  • BAIT AND SWITCH – Victims are told they can refinance their homes but instead sign documents transferring the titles to scam artists, while the victims remain responsible for making the mortgage payments.

Businesses that perpetrate these scams often refer to themselves as “foreclosure consultants” or “foreclosure rescue specialists.” They use high-pressure sales tactics and distribute cards or flyers with messages such as “Stop foreclosure with just one phone call,” or “I’d like to buy your house.”

Homeowners in danger of foreclosure should work with their lenders to avoid foreclosure, consult a counselor approved by the U.S. Department of Housing and Urban Development (www.hud.gov), or seek advice from a government-sanctioned program, such as HOPE NOW (www.hopenow.com).

USDA Rural Development on Pace to Help Record Number of Families Purchase Homes in 2009

USDA Rural Development on Pace to Help Record Number of Families Purchase Homes in 2009

USDA Rural Development is continuing to receive a record number of guaranteed home loan applications this spring to assist families in rural communities of 20,000 or fewer residents.

However, plenty of guaranteed home loan funds remain thanks to additional funding sources this year.

Along with regular funding, which typically helps around 1,000 Iowa families purchase homes each year, the agency is also receiving funds from the American Recovery and Reinvestment Act (ARRA), as well as special disaster assistance to help families and communities affected by last year's floods and severe weather.

So far in 2009 USDA Rural Development has assisted nearly 1,100 families purchase homes in rural Iowa while obligating more than $86 million, nearly two times as much money than the same time last year.

Even with this record activity, USDA Rural Development is still providing 24-hour turnaround for all guaranteed home loan applications.

Please contact your local USDA Rural Development area office for more information about the agency's single family guaranteed loan program.

Feel free to call the state office at (515) 284-4666 or visit www.rurdev.usda.gov/ia if you are unsure of the area office serving your community.


Creating Your Database

Creating Your Database

What is a database, and why is it so important?
A database is a list of every person you know, and who knows you. It should not be limited to just the names of your past clients or professional referral partners, but rather is a growing list of people that you have met throughout your life - and continue to meet.

So, why is it so important to have a database? To put it simply, if you aren't keeping in regular contact with these people, there is little chance they will remember you down the line. If they don't remember you, they won't think to contact you when they, or someone they know, need your help. Make sure you are taking advantage of your database and using it to its fullest potential.

Setting up your database
Not sure where to begin? Many people find it easiest to use a database software program, such as Excel, Access, Outlook, ACT!, and so on. Whatever your choice, your database should contain the following fields:

  • Contact - This will be the 1st line of the address, and should include the full name of the borrower. If you have two co-borrowers you want listed on the first line, such as "Mr. & Mrs. Smith", use that here.
  • Co-Borrower - This will be the 2nd line of the address, and will be the full name of the co-borrower. This line can alternatively include the company name or "or Current Resident" (to avoid forwarding by the USPS).
  • Address 1 - Street Address or PO Box Number
  • Address 2 - Suite Number or Apartment Number
  • Address 3 - For those addresses with extra information, like a Building Number
  • City
  • State
  • Zip
  • Additional fields - These are optional, and examples include:
  • - Product / Loan Type
  • - Selling Price
  • - Interest Rate
  • - Sale / Closing Date
  • - Birthday
  • - Wedding Anniversary
  • - Children's Names, etc.

Building your database
Now, is everyone you know, and who knows you, in your database? Adding everyone you know will increase the size of your database - thus increasing future potential business for you. If you're not sure who to add, consider these people for starters:

 

People in your daily life:
- Mailman
- Drycleaner
- Coffee barista
- Child's daycare teacher, etc.

 

 

 

People from the past:
- All of your friends from high school
- All of your friends from college
- And even your teachers too!

 

 

The obvious people:
- Everyone who attends your local association meetings
- People from community gatherings:
- Homeowners Associations
- Neighborhood Watches
- Religious Community

 

Once you get your list to a sizeable number, make sure the quality of your list is not compromised. Follow these steps to keep you on the right track:

  • - Make a list of everyone you know
  • - Cross reference it with your current database
  • - Check off the names of people who are already in your database
  • - Contact the remaining list of people who are NOT in your database

Finally, you will want to place each contact into one or more groups within your database for easy identification. Groups could include associations, past clients, prospects, referral partners, or any other affiliation you may want to focus on in future marketing efforts.

Growing your database
Send an email or make a phone call using the following script to contact those not currently on your list:

 

 

Hi, this is (your name here). We know each other from (insert why you know this person here - i.e. your kids have the same teacher, you attended a class with them in the past, etc.)

I am touching base with you because I wanted to let you know that I am a (insert your title here) and wanted to tell you that I am here to help should you have any need of my expertise. I have been in the business for (insert # of years); my experience allows me to help people get into the best position possible when it comes to their (insert respective situation here).

With your permission, I would like to add you to my database so I can keep in touch with you on a regular basis. I like to send out industry news, helpful tips, and neat things you and your family can do together, like trying new recipes or fun activities.

Thank you for your time and I look forward to staying in touch with you in the future. Hopefully we can work together soon! Also, if you know of anyone else who may be interested in my services or receiving valuable information from me, please don't hesitate to let me know.

Thanks again and have a great day!

Your database is the bedrock of your business; building it and keeping it up-to-date is necessary to develop and grow that business. For more helpful marketing tips, see our additional special reports.

© 2009 by In Touch Today Corporation and its licensors. This article may be reproduced only in its entirety.

In Touch Today is a marketing company based in Denver, Colorado, that assists professionals in increasing their repeat and referral business as well as building professional referral sources and prospecting new clients. www.intouchtoday.com

IMA Prime Times Member Spotlight: John Cook

IMA Prime Times Member Spotlight: John Cook

Name: John Cook
Company: Valley Bank
E-mail address: jcook@valleyb.com

Prime Times: What is your current position?
Response: Certified Mortgage Consultant (ICMP)

Prime Times: How did you get started in the mortgage business?
Response: Spent 2 years in consumer finance with the old Norwest Financial (some may remember that name) then transitioned into a Mortgage Loan Officer position at a local community bank

Prime Times: Were you an immediate success?
Response: I had a good sales background from my college education and one year outside sales experience with a computer supplies manufacturer. Applying those skills in my consumer finance position helped merge the two businesses skill sets together. Then learning the Fannie Mae Seller/Servicer Guide from front to back (best thing my manager at my bank ever made me do), I had the tools to get off to a pretty fast start, combining product knowledge and sales skills.

Prime Times: When did you begin to realize that you were successful?
Response: When I left my SALARIED position at my community bank after four years to enter the commissioned world of working for a mortgage broker. Seeing I could succeed in getting leads just on my abilities and not bank referrals, and overcome the fear of straight commission, I felt confident my career was taking a huge step forward.

Prime Times: What mistakes do you think new loan originators typically make?
Response: Over-promising/under-delivering and poor communication. As competitive as the business is, you must be certain that you can deliver on what you say you can do, because if you don't, your reputation will quickly catch up with you. People appreciate an accurate answer, even if it takes getting back to them to give it. Set realistic expectations for loan commitment and closing dates, and by all means, return all phone calls and e-mails before you leave for the day…or night in recent times!

Prime Times: How about the veteran loan originators? What mistakes do they make?
Response: Becoming complacent and settling with how they "used to do business" and then wondering where all their business went. I'm not saying re-create the wheel, but you must be willing to adapt to our constantly changing business. Stay on top of guideline changes and get yourself automated in contact management and scheduling. However, don't forget what made you successful in the business in the first place, because this business is still very relationship driven, you just have to be a bit more creative these days.

Prime Times: What differentiates you and your company from other originators and companies?
Response: Personally, I use my designation of ICMP (Iowa Certified Mortgage Professional) in all of my personal marketing. Being the first in my market to earn that designation, I use that accomplishment to set me apart from my competition, demonstrating my commitment to the profession. I also feel that the vast years of experience that the origination and support staff here at Valley Bank have, is the best ongoing resource available. We constantly lean on each other for answers, ideas, etc. Valley Bank also offers the broad product line needed to make sure that each applicant that comes in is presented the appropriate mortgage plan, and has a knowledgeable Consultant to lead them through the process from start to finish, and beyond.

Prime Times: What is your most successful sales tool?
Response: I feel I have a very simple, down-to-earth approach to both loan customers and business partners. Not flashy, but prompt, professional and accurate information is what I hang my hat on. I also use past customer database mail and e-marketing religiously. My best specific tool is a holiday card at the end of each year with a business card/calendar magnet inside. It costs a lot, and takes a bit of time to keep that database up to date, but it easily pays for itself over and over again. How else can your past customers see your face every day? The magnet goes on the fridge, and I say hi every time they get something to eat or drink!

Prime Times: Who or what was the biggest contributor to your success?
Response: In my nearly 20 years in the business, there are so many people that have contributed to my skill set in so many ways, there are way too many to mention. I will say that I feel that overall my biggest asset that contributes to my success in honest, prompt, and knowledgeable communication to everyone involved in my daily activities. This includes my loan customers, business partners, colleagues and support staff.

Prime Times: What is your current mix of business and business sources?
Response: I generally run about a 3/4 Purchase/Refinance Ratio….of course this year is a bit refinance heavy! Over the past 5 plus years, my source of business has went from about 2/3 Realtor referrals and 1/3 other business partner/past customer and personal contact referrals, to currently about 1/3 Realtor referrals and 2/3 other business partner/past customer and personal contact referrals. This is largely due to my accelerated efforts in the areas of past customer and personal contact database marketing, as this now currently makes up about 50% of my business.

Prime Times: If you could change one thing about the mortgage business, what would that be?
Response: I would wish that all Mortgage Consultants would be required to test and be certified with a standardized test…bankers, brokers, everyone nationwide. Maybe this would have curbed the amount of home owners that were put into improper mortgage products and lessened the foreclosure and value issues that we've seen on a national level.

Prime Times: What other goals in your career would you like to accomplish?
Response: Once my children are off to college, which is coming much quicker than I realize, I would like to get into Sales Management, so I can apply my experience to see if I can train and develop successful Mortgage Consultants using the tools I've developed over the years.

Prime Times: What words of wisdom would you offer other mortgage originators?
Response: Be prompt, professional and accurate and don't put yourself out on a limb, saying things you may not be able to deliver on. Problems will come up, and when they do, be honest and quickly forthcoming to those involved. Everyone is good when things go right, but it's the real professional that comes thru a difficult experience with everyone respectful of their efforts.

Prime Times: You were a very early adopter, what made you decide to pursue the Iowa Certified Mortgage Professional (ICMP) designation?
Response: I pursued the ICMP and was on the committee to develop the original test because I’ve always felt that people in our business that are making important recommendations to folks about one of the biggest and most important investments of their lives, should have a solid ethical and professional knowledge of what they are doing. The testing, education and experience required for the ICMP is really the only way to ensure that level of professionalism.

Prime Times: How is the ICMP designation valuable to your business? Also, would you recommend that other originators work toward it? Why?
Response: I use the ICMP in all my personal marketing to agents and prospects. I display my plaque in my office and refer to it when I meet with people so they know they are dealing with a professional. Yes, I would encourage everyone in the business to pursue the designation for all the reasons I’ve stated above.

Prime Times: Any final thoughts?
Response: Treat your loan customers and referral partners as gold, because they are. Treat every transaction as the beginning of a mutually beneficial relationship, because it can be just that. Treat every conversation as a sales opportunity, as it is certainly that.

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