Iowa Mortgage Association - Prime Times
Apr 15, 2008


In this issue:
President's Message
5th Annual IMA Golf Event - Now at Legacy in Norwalk
Upcoming Education Seminars
2008 IMA Spring Conference has mortgage professionals working together for a better future
HUD Proposes Major RESPA Overhaul
FDIC Advance Fee Loan Scams
USDA Rural Development Celebrating June Homeownership Month
HUD/FHA Update
29 Low-Cost (even free) Marketing Ideas
Member Spotlight: Brian Lampe

President's Message

President's Message


David Horak

Happy Spring.

Here we are again on the front side of what we hope will be another good homebuyer season. Many people started the season out in a good way by attending the IMA spring conference on April 3. The turn out was one of the best we have had in recent years. The program was very timely with sessions full of information and ideas that were very pertinent to industry climate today. Mark your calendars for September as we will meet again in Des Moines for the fall conference.

When you get a chance please take a minute to thank the following exhibitors and sponsors for our spring conference. Without them we would really struggle to make this a successful event.

Sponsors:

  • AIG-United Guaranty
  • First Nebraska Title Company
  • Iowa Finance Authority
  • MGIC
  • PMI Mortgage Insurance Company
  • RMIC
  • Security Escrow & Settlement
  • SunTrust Mortgage
  • University of Iowa Community Credit Union

Exhibitors:
  • Department of Housing & Urban Development
  • GB Mortgage
  • Iowa Home Ownership Education Project
  • SunTrust Mortgage
  • Title Guaranty/IFA First Home Program
  • USDA Rural Development

Have a great spring. Continue to pay attention to our website for upcoming events.

Your President,

David Horak

5th Annual IMA Golf Event - Now at Legacy in Norwalk

5th Annual IMA Golf Event - Now at Legacy in Norwalk


Join IMA for the 5th Annual Golf & Networking Event on June 4, at Legacy Golf Club in Norwalk. Golfers, join your fellow mortgage professionals for a great day of fun on the course. Whatever your level of golfing skill, this event is for you! Legacy is a great course, widely acclaimed for its great layout, playing conditions, customer service, and convenient location. The format is a four-person best shot with a shotgun start starting at 11 a.m. Lunch will be served prior to tee off. Following golf, join us for a reception at the Legacy Golf Club in Norwalk. Not a golfer? Plan to join us at 4:00 for the social hour! There is no charge to attend. Great networking, good food and an opportunity to re-connect with old (and new) friends. Registration fee for golfers is $85 for IMA members and $125 for nonmembers.
Click here to download a registration form.


Upcoming Education Seminars

Upcoming Education Seminars
Lending Compliance Hot Topics
April 22 - Johnston
This 3-hour seminar will focus on the most frequently cited regulatory violations in the areas of:
  • - RESPA - Good Faith Estimates, Required Provider Statements and HUD completion
  • - Reg Z - Finance charge calculations, High Cost mortgage loan provisions, and rescission
  • - HMDA - Government Monitoring Collection procedures, pre-approval programs, and most common LAR errors
  • - Flood Compliance - Calculating required flood insurance amounts, Condo coverage rules, resolving flood zone discrepancy issues

Not only will problem issues be identified but the regulatory basis for the requirement will be explained and practical tips for compliance will be discussed.

Register online at www.iowama.org.

2008 IMA Spring Conference has mortgage professionals working together for a better future

2008 IMA Spring Conference has mortgage professionals working together for a better future

This year's IMA annual Spring Conference was April 3 at the Iowa City Sheraton Hotel. This year's event had a tremendous turnout with over 150 mortgage professional attending the event.

The convention started with an inspiring manager's session featuring former collegiate coach Mark Adams. Adams shared his ideas about how to coach your team to success. The event continued with another session from Mark Adams about thriving in a changing world. Next participants heard from noted economist Dr. Ernie Goss from Creighton University. Dr. Goss shared his research about the Midwestern economy and his predictions for short-term and long-term interest rates. The event continued with breakout sessions a mortgage industry update, Fannie Mae, and credit scores. Also included in the day was time to browse the exhibit hall featuring 6 vendors.

The Spring Conference luncheon recognized Iowa mortgage professionals with the President's Club and Winners Circle Production Awards. Now in its fifth year, the awards were presented to 87 loan originators for their outstanding volume in 2007. The complete list of professionals is available on the IMA website.

The convention concluded with the grand prize drawing sponsored by Security Escrow and Settlement. Congratulations to Dan Hillers from Cedar Rapids Bank and Trust who won $1000 in cash.

A special thank you to the conference sponsors. The support of these companies helps make the event possible: AIG-United Guaranty, First Nebraska Title Company, Iowa Finance Authority, MGIC, PMI Mortgage Insurance Company, RMIC, Security Escrow & Settlement, SunTrust Mortgage and the University of Iowa Community Credit Union.

The annual convention was a great success. Thank you to all the exhibitors and sponsors that helped make a great event!

HUD Proposes Major RESPA Overhaul

HUD Proposes Major RESPA Overhaul
BankersOnline.com

In 2004, when HUD withdrew its controversial July 29, 2002, proposal "Simplifying and Improving the Process of Obtaining Mortgages to Reduce Settlement Costs to Consumers," no one believed it was HUD's last word on the subject. After sending out several signals it was about to release a revised proposal, HUD dropped the other shoe in its March 14, 2008, "Proposed Rule To Simplify and Improve the Process of Obtaining Mortgages and Reduce Consumer Settlement Costs". The proposal would overhaul HUD's Regulation X implementing the Real Estate Settlement Procedures Act (24 CFR part 3500).

With articles throughout the popular press trumpeting customer claims that they didn't understand the mortgage deals they entered into, it's not surprising that HUD is moving aggressively to tighten up disclosure requirements on real estate loans. This article provides a very brief heads-up on the highlights of proposed changes to the regulation that implements RESPA. We've also broken out the new model forms that are being proposed so you can start to get an idea about what they would entail.

The comment deadline is May 13, 2008. Because the changes would be so substantial, HUD proposes to provide a one-year transition period following adoption of a final rule, during which compliance with the amended rule would be optional. Click here to read the complete article.

The Cost of RESPA Reform
BankersOnline.com

HUD has provided several tables of estimated costs involved in complying with these new rules. The following recap of these costs may be of interest to you and senior management as you decide whether or not to submit a comment letter.

Compliance Costs of the Proposed Rule
These costs assume 12.5 million loans are done annually. The per loan cost estimate is that compliance with the new GFE disclosure rule will cost $44.40 per loan. Compliance with the new HUD-1/1A disclosure rule will cost $54.08 per loan.

As an industry, one-time costs involved in compliance for these two disclosures are estimated to be $570,000,000. The recurring costs for compliance are estimated to be $1,231,000,000.

One Time Software Upgrade & Training Costs of the New GFE
The cost for the industry is estimated to be $91,042,558. Mortgage brokers have the largest part of that cost estimated to be $61,267,428 while credit unions have the lowest expense at $2,569,710. Commercial banks costs are estimated to be $11,647,288, with mortgage banks paying out $10,308,241 and thrifts paying $5,249,891.

Click here to read the complete article.

Editor's Note: Both articles on the proposed RESPA Reform initiatives were reprinted with the express permission of BankersOnLine and first appeared on www.bankersonline.com on March 14, 2008. BankersOnline has become one of the banking industry's premier sources of information and is a joint effort by Glia Group, Inc. and the Bankers Information Network.

Both articles were authored by the Bankers-OnLine team led by MaryBeth Guard, Executive Editor and Principal of BankersOnLine.com. Mary Beth Guard spent many years as a banking lawyer, serving as general counsel for the Oklahoma Banking Department and the Oklahoma Bankers Association. She is nationally known as a banking speaker and author.

Learn More About the RESPA Proposal
Join BOL Gurus Mary Beth Guard and Jack Holzknecht for a comprehensive analysis of this significant new proposal for a webinar. The live webinar will be April 25, 2008 from 1:30 to 3:30 p.m. Central Time but participants are given the option of the LIVE Webinar, Webinar_ CD-ROM or CD-ROM.
Click here for registration information.


FDIC Advance Fee Loan Scams

Beware of Advance Fee Loan Scams
The Federal Deposit Insurance Corporation (FDIC) is reminding consumers and financial institutions to be aware of advance fee loan scams. The FDIC has observed a significant increase in the number of unsolicited e-mails ("spam") advertising mortgage refinancing, debt consolidation and elimination, small business loans, and special loan programs for veterans and minorities. While some of these e-mails may advertise legitimate loan programs and lenders, advance fee loan scams are becoming more prevalent. Lenders are reminded to warn customers about these types of scams.

Advance fee loan scams prey on consumers who may be under financial duress and may be seeking quick and easy loan approval and funding. The scam typically involves the lender making false promises to arrange for a loan in return for fees paid upfront by the loan applicant. Scam artists may even design Web sites and online loan applications giving the appearance that the company is legitimate.

Fraudulent logos and letterhead of legitimate financial institutions or government agencies may also appear on documents that are faxed to the loan applicant. Potential borrowers may be asked to provide information through a Web site or be contacted by phone or e-mail by a "representative" who guarantees loan approval as soon as the borrower pays a required fee. The loan applicant may be told that the fees will be used to pay a third party for loan insurance or application processing, or to make the first month's loan payment. The loan applicant may also be told to send or wire transfer money to an individual overseas before receiving the loan proceeds.

In some cases, the loan applicant has been falsely directed to a legitimate financial institution with no knowledge of the transaction. In other cases, the loan applicant is told that the loan request was declined and is asked to forward additional money to qualify for a different loan program.

The following are warning signs that may indicate a loan offer is not legitimate:

  • - The loan approval is "guaranteed." Lenders do not typically guarantee loans before analyzing the applicant's financial condition, credit history and ability to repay.
  • - The loan applicant is required to pay upfront fees to a third party or individual. Loan fees are normally paid to a business after the loan has been approved.
  • - The lender or loan processor may be located outside of the United States.
  • - Fees are requested using a retail wire transfer system. A password is sometimes used by the overseas receiver to pick up the funds in an attempt to hide the true identity of the criminals and make funds more difficult to trace.

Victims of online advance loan fee scams should report the crimes to the
Internet Crime Complaint Center. Click here for more information about fraudulent advance loan fee scams.


USDA Rural Development Celebrating June Homeownership Month

USDA Rural Development Celebrating June Homeownership Month

USDA Rural Development in Iowa will again be celebrating June Homeownership Month by hosting a variety of special events all around the state. Last year, Rural Development participated in more than 20 events and activities throughout Iowa in June including lender trainings, check presentations, homeownership seminars and new lender recognitions.

This year the agency will be conducting four regional lender training sessions as part of its Homeownership Month recognition.

Last year, Rural Development assisted more than 1,200 Iowa families in becoming homeowners. Each year the agency invests around $100 million in loans and grants that provide rural Iowa residents with decent, safe and sanitary single and multi-family housing.

"Ensuring that all Iowans living in rural communities have decent, safe and affordable housing has been a top priority of Rural Development for more than 70 years," said Mark Reisinger, USDA Rural Development State Director in Iowa.

Rural Development's Guaranteed Loan Program is an avenue for lenders to provide 100 percent financing to families below the moderate-income limit. This program is administrated by a local lender who takes the application, processes it and determines the acceptability of the home to be financed. Last year lenders accessed more than $61 million in guaranteed funds for home loans in Iowa.

The agency's Direct Loan Program helps very low income individuals buy homes in communities with 20,000 people or less. There is no down payment required.

To learn more about June Homeownership Month events being planned in Iowa, or about any of Rural Development's housing programs, please call (515) 284-4666 or visit www.rurdev.usda.gov/ia.

HUD/FHA Update

HUD/FHA Update
Please visit the sites below for developing and additional information. You can always access all HUD/FHA information at www.hud.gov.

Read the April 9, 2008, press release announcing the expandsion of FHASecure, which is now able to help half a million homeowners stay in their homes by cutting mortgage payments.

As a lender do you have unanswered questions about FHASecure? Have those questions answered at FHASecure Frequently Asked Questions for the Housing Industry.

HUD Homes $100 Downpayment Program. The $500 bonus to real estate agents/brokers has been eliminated. However, the $100 down payment program is still in effect and not being greatly used. We need you to change that! For more information go to HUD Home Contractor’s web site.

The HUD News Newsroom web site had current information on HUD’s Top Stories, Press Releases, Speeches, Op-eds and Letters to the Editor and much more.

The most asked question at the recent IMA conference: How Can I Become FHA Approved? Click here for the answer.

29 Low-Cost (even free) Marketing Ideas

29 Low-Cost (Even Free) Marketing Ideas
By Gwen Buehler, Marketing Manager at In Touch Today

Keeping in touch with your clients and staying visible in your community doesn't have to cost you a bundle. Take a look at some creative, inexpensive and even free ways you can keep your business growing.

  1. Send a Digital Newsletter each month packed with useful articles and tips for your clients. ($35 per month to an unlimited number of clients) http://www.intouchtoday.com/mortgage/digitalnewsletter.htm Or write your own for free!
  2. Write a personal email just checking in and send it to ALL of your clients.
  3. Email a piece of Trivia to your database each month, and award the first person to respond with the correct answer a $25 gift card to a restaurant.
  4. Hand out free balloons in, or outside of your office. Make sure your business card is attached!
  5. Partner up and cut your marketing costs in half. Choose your favorite professional referral source and send out a postcard together.
  6. Host a neighborhood picnic/potluck. Invite your neighborhood either over to your house or to a neighborhood park. Provide soda, water and some snacks. Tell them to invite a friend too!
  7. Conduct a survey of your clients. Ask them what they most need right now, what their biggest fears are, etc. Follow up with each based upon the results- you never know who may need your expertise.
  8. Email a motivational or inspirational quote of the day to your clients.
  9. Choose one person per day from your database and send them a hand written note card simply saying "hi".
  10. Start a Blog. Write about personal and business related topics. Send an email reminder to your clients each week reminding them to read it!
  11. Write a "tip sheet" relating to your industry and email it to your clients.
  12. Host a free educational seminar and invite your favorite professional referral source to present with you.
  13. Contribute an article relating to your industry to your local publications. Become the 'local expert.'
  14. Choose five people per week from your database (starting with your top tier) and send them a $5.00 Starbucks gift card and a handwritten note to see how they are doing. They may call you and invite you to have coffee with them and talk about their current needs.
  15. Keep a vase full of carnations or inexpensive flowers in your office with your business card attached to each one. Make sure everyone (even the delivery personnel) take one with them when they leave.
  16. Call your clients. Choose 3 people each day and call them just to say hello.
  17. Offer free Lunch and Learns to local businesses to talk about your industry, products and how you can help them.
  18. Contact local business owners and create a "discount package". You can send this to your database as well as the client lists of the business in which you partnered up with.
  19. Check with local schools (elementary, middle and high school) and see if you can contribute an article or offer a discount in the newsletter that is sent to parents.
  20. Sponsor a charitable event in your area and invite your database to participate with you for a good cause.
  21. Post a well written and benefit driven ad and offer a discount for your services on Craig's List. www.craigslist.com
  22. 22. When you find any statistics or fun facts about your industry save them and compile a list and email it to your clients each week.
  23. Ask local businesses if you can place your business cards or brochures in their offices for their clients to take.
  24. Contact all Alumni associations of schools you have attended and tell them about your services or new company developments.
  25. Sponsor a local high school sports team and get an ad in the team program.
  26. Sponsor a float in a city or town parade.
  27. Get car magnets printed and sport it proudly on your car. You can even ask that your office mates do the same.
  28. Go to your local bookstore with a stack of business cards and place them inside of books that relate to your industry. Even better, write a personal message on the back of your card- "hope to hear from you soon."
  29. Celebrate a season in your neighborhood. For example: plant mini flags in neighborhood yards (with business card attached) in July or place mini-pumpkins on doorsteps (again, with business card) in October.

As you can see, there are many inexpensive and even free ways to market your business! Remember, the more creative you are in your marketing efforts, the higher likelihood people will remember you.

© 2008 by In Touch Today Corporation and its licensors. This article may be reproduced only in its entirety.

In Touch Today is a marketing company based in Denver Colorado that assists professionals in increasing their repeat and referral business as well as building professional referral sources and prospecting new clients. www.intouchtoday.com/IMA

Member Spotlight: Brian Lampe

Member Spotlight: Brian Lampe


Name: Brian Lampe CMC, CRMS, ICMP
Company: Countrywide Home Loans

Prime Times: What is your current position?
Response: Area Vice President

Prime Times: How did you get started in the mortgage business?
Response: I had spent 21 years in the insurance/investment world both in sales and sales management, in both regional and corporate roles. Over the years, the closer I got to the top, the more I found it was necessary to conform to a certain executive role rather than being the champion for the field force, which is what I really enjoyed. So I made a career change.

During my tenure in the insurance/investment industry my responsibilities were to establish, grow and develop regional and divisional sales teams based on a relationship marketing approach. When I made the decision to switch careers, I knew I wanted to keep involved in the process of building individuals, branches, and regions and to do so via relationship marketing. Thus my decision to join the mortgage industry. Done right, insurance and mortgage follow the same process in building relationships with customers by helping them accomplish homeownership dreams and financial positioning. From a sales management perspective, my transition from insurance to the mortgage industry dovetailed nicely.

Prime Times: Were you an immediate success?
Response: Immediate success is definable based on one's perception. That being said, I am still in the industry after 10 years and enjoying every minute of it, even in today's challenging industry.

Prime Times: When did you begin to realize that you were successful?
Response: Success is never final, so each day for me, it's about doing better than the day before.

Prime Times: What mistakes to you think new loan originators typically make?
Response: A couple of things:
1) Not understanding that prospecting is not a sometime thing…it's an all the time thing!
2) When you do not know the answer, find a credible resource and be expeditious in the follow up.

Prime Times: How about the veteran loan originators? What mistakes do they make?
Response: A couple of things:
1) Remembering that prospecting is not a sometime thing…it's an all the time thing!
2) Not cultivating strategic partnerships in a way that is recognized or believed as a "win-win" for both individuals.

Prime Times: What differentiates you and your company from other originators and companies?
Response: When you focus daily on doing the right thing, right for your customer, you become a trusted advisor. This is what I think separates the "wannabes" to the consummate mortgage professional.

Prime Times: What is your most successful sales tool?
Response: The customer appointment - listen first, formulate a response, and use a consultative approach versus selling interest rates as a commodity.

Prime Times: Who or what was the biggest contributor to your success?
Response: My father's work ethic and a strong personal desire to help others find the best in themselves.

Prime Times: What other goals in your career would you like to accomplish?
Response: Be thought of and remembered as one who believed in the professional integrity in our industry and executed daily on those beliefs and ideals.

Prime Times: What words of wisdom would you offer other mortgage originators?
Response: Approach each customer, conduct each appointment and deliver every lending solution as if these customers were your parents and/or siblings. There is never a wrong time to do the right thing!

Prime Times: Any final thoughts?
Response: Enjoy your mortgage career daily!



To remove yourself from this mailing list, click here.

Published with Newsletter Ease